About Project
Visual adaptation of the OpportunItaly campaign across 20 international markets. I developed a flexible design system that preserved brand consistency while adapting formats, layouts and visual elements to different languages, cultures and communication needs.
Challenges
The work included the adaptation of the campaign across multiple languages and digital assets, ensuring visual coherence and recognition of the core message: presenting Italy not simply as a place, but as a productive ecosystem built on expertise, industrial districts and supply chain excellence, transforming strategic data and figures into tangible opportunities for international business.
Solution
Art direction and spatial adaptation of the OpportunItaly identity across international trade fairs. From exhibition environments to communication materials, I developed a consistent brand experience translating Italian excellence into engaging B2B touchpoints for global audiences.
