About Project
Brand identity and visual direction for Onda Lacustre, an independent music, arts, and social activism festival dedicated to community empowerment and youth engagement. Co-founded and visually shaped across its 2024 and 2025 editions, the project establishes a scalable design system rooted in local territory and creative culture.
Challenges
Evolving the visual language for the 2025 edition while maintaining strong continuity with the festival's origins. The challenge required refreshing the iconography and color system to highlight the connection with the lake environment, consolidate the event’s identity, and drive engagement among young audiences.
Solution
Art direction developed in collaboration with Bernardo Dell'Anna for the 2025 edition. The system blends a vibrant orange and deep blue palette with fluid aquatic elements, introducing the custom mascot NAMI (wave in Japanese) alongside the iconic dragonfly motif across posters, digital media, and event merchandise.
